Camilla Norrback’s Winter Collection 2010

 

by Marianne Nouwens

Are you Swedish?

Modern luxury is as much about the inside as it is about the outside. Glamorous ‘superficiality’ is replaced by giving yourself what is good for both body and soul. The chemical-focused textile industry of today not only expends the environment, it also creates garments that are in fact harmful for our skin.

In contrast with the current dispensable mentality the Swedish Camilla Norrback chose to produce her garments with ecological-certified natural materials. For a fabric to be labeled ecological she meant it to be environment-friendly produced in every step - in cultivation, processing and colouring.             

The methods employed are chosen to affect the environment as little as possible, using natural alternatives to toxins and chemicals. Environment-certified fabrics are processed and coloured in an environment-friendly way, making sure that pigments aren’t released into the groundwater and that the finished fabric contains no toxins or heavy metals that are harmful for you.

Today environment-friendly technology for producing fabrics has evolved far enough to not compromise a designer’s artistic freedom anymore. On the contrary; there is a multitude of possibilities - today even a polyester fabric can be environmentally certified. Camilla has chosen her own way around this.

A garment of the highest quality and that is justly manufactured as well brings us an entirely new dimension - the wearer can feel both beautiful and proud. This is the modern luxury, what Camilla Norrback calls eco luxury, and so does EcoChic.

 Also new for this season are shoes! Camilla Norrback introduces a shoe with a wedge heel in black and brown leather and aubergine suede. The shoes are made in naturally tanned leather with soles in rubber from recycled car tires.

About camilla norrback

The brand Camilla Norrback is sold by independent retailers in Sweden, Norway, Finland, Denmark, Great Britain, Belgium, Holland, France, Germany, USA, South Korea and Japan.

During 2008 Camilla Norrback’s strongest growth was in the Benelux countries. The brand continues to grow in 2009 with focus on Germany and Austria where a new agent has been appointed. During this year the markets in Asia and North America are also expected to grow, in spite of the recession.

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