Esthetica Press Day 2009

 

by Deborah Miarkowska

esthetica Press Day SS10-November 11th 2009.

EcoChic Magazine were thrilled to be invited to last weeks Esthetica Press Day, where creativity, fashion and ethics were abound.

estethica is the Britsh Fashion Council’s eco sustainable initiative sponsored by Monsoon. Now in its seventh season, it has evolved to become the epicentre for London’s ethical fashion industry; the success of this initiative, the strongest of its kind, is evident in its rapid growth; from its first season of 13 designers, nine new labels join for SS10 to make this season’s estethica a collective of 28 designers.

New to the initiative for September were The North Circular, a new brand started by models Lily Cole and Katherine Poulton in association with estethica veteran Izzy Lane, which focuses on rescuing sheep from slaughter, natural yarns, UK local cottage industry and knitting grannies. Also new was AJNA, a classic, high profile brand designed by Beryl Man, former knitwear design director at Donna Karan.

estethica collaborated with a panel of industry “mentors” including Brand Consultant Susanne Tide-Frater, Liberty’s Creative Consultant Yasmin Sewell, and buying consultant Bev Malik, who took an active part in brand development and advice for estethica designers. The industry mentors offered support to the brands throughout the season, as well as helping with editing and display at LFW.

estethica is co-curated by Orsola de Castro, founder of green label From Somewhere, Filippo Ricci and The British Fashion Council.

estethica labels selected for London Fashion Week September 2009, showcased at 180 The Strand:

Ada Zanditon
Ajna
Anatomy
Article 23
Beautiful Soul
Beyond Skin
Bird
Christopher Raeburn
Elena Garcia and Rosette
Environmental Justice
Foundation
Ethical Fashion Forum
(Lalesso & Henrietta
Ludgate)
Fifi Bijoux
From Somewhere
GoodOne
Globe Hope
Junky Styling
Makepiece
Mark Liu
Minna
Nina Dolcetti
The North
Circular
Oxfam
Pachacuti
People Tree
Prophetik
Rachael Cassar
Tammam - CDC

Congratulations to the ethical designers who were announced as selected to receive support from industry mentors  including Susanne Tide-Frater, Yasmin Sewell and buying consultant Bev Malik. The six winners announced were Ada Zanditon, Christopher Raeburn, Goodone, Minna, Nina Dolcetti and The North Circular. Each will receive support with development and get advice and support throughout the season, plus expert assistance with editing and display at core seasonal events.

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