JosyFlo Accessories- boldness with a beautiful story

 

by Alice C Doyle

A range of stylish new  and Fair Trade produced belts give women the freedom to look good, shop ethically and keep their valuables safe and secure has been launched to the market by JosyFlo.

Handmade by Bhopal Rehabilitation, a Fair Trade registered NGO set up to help rehabilitate people affected by the Union Carbide chemical disaster. This producer is based in Bhopal, India.

The JosyFlo brand has been created in response to a place in the market for affordable, stylish fashion incorporating the safe and practical needs of modern women.Each high quality JosyFlo belt is uniquely designed in a way to make it fashionable and stylish yet usefuland functional. Each belt contains a hidden pocket or 2 where
the wearer can put their valuables, money, ATM card, house key or whatever essential item they may need.

About JosyFlo

The JosyFlo range is designed by Josy Spooner.

“My love of fashion and a creative streak led me to begin working with leather to produce my own handmade belts and accessories inspired by the pocket belts worn by travellers and festival goers across the world. I was creating bespoke, made to measure belts for a range of clients including Jamie Oliver who commissioned a range of belt pouches for the waiting staff at his restaurant 15 in Cornwall”.

Changes in lifestyle, fashion as well as a more safety conscious audience led Josy to take a fresh look at the products that she was designing.

“The concept of bum bags and pocket belts has been around for many years. As have the beige under clothes money belts for travel. However the benefits of these items are overshadowed by their design, which do not make them practical for everyday use. Most people would feel a little uncomfortable wearing an under clothes money belt to every social occasion and similarly a neon bum-bag won’t make a particularly fetching accompaniment to your smart black suit at Fridays board meeting”.

JosyFlo belts combine elegant style with a practical twist.

This range of belts is especially designed to let fashionable, modern women have the freedom a pocket belt can give. Feel confident that you look great but also that you have your essential items stashed away where they are safest.. Close to your body and conceled from view. In todays world the threat of theft or attack is very real. We are especially vulnerable after 1 too many drinks, when looking after young children or when travelling. Awareness and preparation is the name of the game for us ladies and this is where a JosyFlo belt can come in useful.

JosyFlo Production

JosyFlo belts are made by Bhopal Rehabilitation, an NGO set up to help rehabilitation of people affected by The Bhopal gas tragedy which was an industrial disaster that took place at a Union Carbide pesticide plant in the Indian city of Bhopal, Madhya Pradesh.. At midnight on 3 December 1984, the plant released an estimated 42 tonnes of toxic methyl isocyanate (MIC) gas, exposing more than 500,000 people to MIC and other chemicals. The Bhopal disaster is frequently cited as the world’s worst industrial disaster with over 25,000 people having died since from gas related diseases.

This organisation operates under the Fair Trade banner which means that they must adhere to a strict set of standards which are closely monitered. By buying an ethically produced product you area supporting a system put in place to improve the standard of living for workers and their families.

View the JosyFlo handmade collection HERE.

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