Ecochic Magazine the inspiring green glossy for EcoChic lifestyle lovers.

EcoChic Magazine interviews Gina from Chocolate Couture

EcoChic Magazine interviews Gina from Chocolate Couture


Our recent launch of the Ethical Fashion Connection for the South East was a huge success. We were delighted to welcome over forty ethical companies, to La Fourchette Patisserie in Hove.

I was delighted to have the chance to chat to Gina Johnson, the Director of Chocolate Couture, an online boutique specialising in handcrafted ethical engagement rings and wedding bands.

Princess by Chocolate CoutureGina, can you tell me how about Chocolate Couture and how you came about making ethical jewellery?

Chocolate Couture has been going for about 4 years now. My central passion is to make ethical jewellery, traditional engagement rings and wedding bands. We are looking to get away from high street manufactured products and our passion is to change the way people think.

What is the main inspiration behind the designs you have?

Much of the jewellery we create is traditional but also a little bit unique. We have unusual engagement rings to wedding bands. Some of our themes include fire to show passion, envy to show want and need, but not from a negative perspective, we want to express genuine feeling and human experience.

I can see that being green and fair trade is central to what you do. What mechanisms do you have to ensure traceability and transparency in the supply chain?

We use where possible recycled materials and diamonds certified by the Kimberly process and the World Diamond Council Code of Conduct. We also agree with the principles of Clean Gold set out in the No Dirt Gold campaign and the ARM Association for Responsible Mining. We use several ethical suppliers. Hoover and Strong supply our recycled precious metals such as palladium, gold and silver as well as diamonds, sapphires and rubies.

In terms of gem stones, we use fair trade gem stones so we are able to trace the origin of the stones. Columbia Gem house supply our Malawi Sapphire and Ruby. These can be followed back to the mine. Fair trade Gems such as Mesa Verde Peridot, Fire Citrine can be followed to the broker who understands and supports Columbian Gems Fair Trade principles. Ruby Fair is another of our suppliers who supply ethical sapphire and rubies from Tanzanian mines. The environment, miners welfare and the ecology are all taken into consideration. We know all about our supply chain, it is very well researched and we are very open on where we get our supplies.

How do you see the market for ethical jewellery?

I think the public have changed the way they think. They are more ethically conscious. When you buy an engagement ring it’s really important to know where it came from. So I think more and more people are becoming aware and thinking about where their jewellery comes from.

EcoChic Boutique is delighted to be a selected stockist of the Chocolate Couture range HERE

EcoChic Magazine celebrates ethical fashion, sustainable design and Fairtrade Manufacture. Its all Win Win!

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