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WWF Earth Hour 2012 – everyone’s invited

WWF Earth Hour 2012 – everyone’s invited

 

by Deborah Miarkowska

WWF’s Earth Hour is a simple idea that’s quickly turned into a global phenomenon.

At 8.30pm local time on Saturday 31st March, Earth Hour 2012 will see hundreds of millions of people around the world cross borders of race, religion, culture, geography and society turning off their lights for one hour to unite in a single moment of contemplation for the planet and celebration of their year-round commitment to protect it.

Now in its sixth year, the annual lights out event has grown from a single-city initiative in 2007 to become the world’s largest display of environmental action, with citizens of 135 countries and territories across every continent coming together for Earth Hour 2011 indicating a growing global movement of positive change in environmental attitudes

But it’s not to save an hour’s electricity. It’s something much bigger. WWF’s Earth Hour is about people coming together to put the focus on this brilliant world we all share – and how we need to protect it. Not just for an hour a year, but every day.

Because a healthy planet isn’t just good for polar bears or tropical tree frogs. It’s essential for us all. It’s easy to forget how much we depend on it for food, fuel, water, fresh air… And the truth is, our modern lifestyles have been taking a toll on our planet.

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WWF already tackles a lot of the environmental impacts – like deforestation, endangered species, and the impacts of climate change. But Earth Hour is a chance for everyone to say they’ll do their bit. And that’s never been more vital.

And, Earth Hour is a celebration. It’s always a night to remember – whether it’s a special candlelit evening at home with friends or family, or a night out on the town, or watching the spectacular global switch offs from landmarks like the Eiffel Tower, the Pyramids of Giza, Times Square, Sydney Opera House… And everyone’s invited.

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