Ecochic Magazine the inspiring green glossy for EcoChic lifestyle lovers.

Rubymoon – look gorgeous in ethical swimwear

Rubymoon – look gorgeous in ethical swimwear


by Deborah Miarkowska

Get the feel-good factor with Hot Limited Edition Swimwear that’s Ethical Too.The Limited Edition prints are reversible, creating two swimsuits in one – and – to help pass on that feel-good experience, 100% of profits are loaned to women entrepreneurs in developing countries, helping them to lift themselves out of poverty.

rubymoon-halterRuby Moon are a limited edition Brighton based swimwear company who have not only carved out a niche in the women’s swimwear industry; only 50 pieces per design will ever be made, but they are also operating a new and unique ethical twist to their business. Ruby Moon donates 100% of their profits to women in developing countries who are themselves looking to become entrepreneurs and start up a business. The money is donated to them as a micro loan which they can then use to set up their business and improve the quality of life for themselves and their families.

RubyMoon is a unique and new kind of ethical business, founded to donate 100% of its profits to micro credit programs. Loans change lives by enabling impoverished women to become entrepreneurs, and to provide an income for themselves and their children. The idea runs through and after time the woman will pay back their loans as their business progresses. These loans change the lives of these women and gives them opportunities that wouldn’t otherwise be offered to them. This, if you ask me, is girl power at its strongest. Not only can you purchase a limited edition swimming costume which is also reversible I might add (two swimming costumes for the price of one? Yes please) but in doing so, you can then help out other women all over the world who have their hearts set on their own goals as well.

Inspiring doesn’t even begin to cover it. These micro credit programmes are run through CARE International’s UK initiative The relatively small amounts of money can make a huge difference to the families and with women bringing in the money it is more likely to be spent on the children. The increase in status within the community, that owning a business entails, can also greatly increase the respect the women receive and therefore increase their rights. Only when the businesses start making a healthy return are the loans repaid and for Ruby Moon this funds designing and producing new swimwear so more women can improve their quality of life, with an aim of loaning to 1000 women in need before 2014.

With the announcement of their e-shop, Brighton based RubyMoon can now offer their new premium collection of swimwear to the global market, but still retain exclusivity. RubyMoon has carved out a niche in the women’s swimwear industry because of the unique appeal of its pieces; only fifty pieces per design will ever be made.

The collection stands out by offering distinctive and vivid placement prints that compliment the body shape. The reverse side is solid black or magenta – this season’s hot colour. And of course, the two-in-one swimsuit means more space in your holiday suitcase.

A banded bikini bottom designed to flatter the stomach and thighs, but still be a little cheeky at the back, has become a sought after style and is available exclusively online.

The piece de resistance of the collection is RubyMoon’s ‘Geostar’ halter one piece, which uses a stunning pop graphic placement print, spaghetti straps, and a flattering cut.

“The designs are a combination of explorations in some of my own personal work and concepts and ideas from RubyMoon. I had a huge amount of creative freedom to produce exciting, fresh and unique designs, as well as working with a great social enterprise.” Sam Hextall, graphic designer and founder of multidisciplinary design studio, Studio91.

To find out more about Ruby Moon and their current collections click here.

 The collection is made in Europe & despite meticulous details, the pieces sell at lower prices than those of competitors. Even the way Ruby Moon produces its swimwear range is unique; all the pieces are limited edition with only 50 pieces of each design being made. The retro digital prints on the reversible swimsuits and bikinis have been designed by two talented graphic designers and give a 60s vibe using vibrant colours. Alongside these bright prints, Ruby Moon produces classic pieces like this black halter neck one-piece perfect for any holiday. As a truly ethical business, the company ensures all materials are sustainably and fairly sourced from suppliers who respect the health and safety of their employees and who keep the use of natural resources to a minimum.

Ruby Moon- “Be part of the ripple effect”.

From £29 and available exclusively at

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