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Fifi Bijoux – ethical jewellery – for the love of elephants

Fifi Bijoux – ethical jewellery – for the love of elephants

 

by Deborah Miarkowska

Fifi Bijoux is an ethical luxury jewellery design company. Vivien Johnston founded her ethical jewellery business based on the values of sustainability, fairness, respect for workers rights and respect for the environment. “I find inspiration in all manner of things; from architecture to nature and sometimes just in a phrase or a fleeting image”.

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Most recently the collection has been influenced by bright, vivid colour; infusion of spice red and pinks and flashes of vivid greens with aqua in 18ct white gold. The whole collection celebrates the elephant and the collections references details of the festivals which centre around them in India, where they are elaborately decorated and adorned with colourful tassels and jewels Peek-a-boo and suspended stones are used to bring bright highlights and movement.

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5% of profits from the Elephant ring and pendant will got to the Asian Elephant Foundation

” I am more than a little bit in love with elephants. They seem to be both wise and playful and bring out a protective instinct because they are so incredibly expressive in their features. They are fascinating and generate some primeval sense of awe that can’t really be matched.”

To find out more about this new and vibrant  Fifi Bijoux Collection HERE

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